Renowned Neapolitan cornetteria Zio Rocco, led by pastry chef Rocco Cannavino, opens its third store in Italy in Rome, at 112 Via Alessandria in the Salario district, starting May 8, 2025. The outlet, which follows the Lab Store format with an open laboratory, will be open from 8 p.m. to late at night, replicating the late-night hours of its stores in Naples and Pomigliano d’Arco.
It is the first store to open outside Campania.
What Zio Rocco offers
Zio Rocco is known for elevating small leavened pastries to gourmet pastries, using selected raw materials such as Mulino Caputo flour and making the most of Campania’s excellence. The Roman menu will offer a wide range of croissants, from the most flaky croissant-like, to the most brioche-like, to the Ischian croissant, all of which can be filled with a selection of 10 artisanal creams made with Campanian ingredients (no Nutella).
Specialties also include creations such as the warm heart with buffalo milk cream and the bombolo, a cheesecake encased in a fried brioche and then baked. Recently it has offered the pandoro brioche (to be stuffed) without gluten.
Depending on the time of year, there are off-menu items, such as the Ziococco:80% cocoa pandoro brioche dough with buffalo butter and chocolate emulsion, baked mascarpone cream and coconut rapè without added sugar. In the center is pasteurized lattepanna cream and chunks of fresh crispy coconut. It is topped with 70% dark chocolate ganache, grated salted coconut and natural dried coconut petals.
How much do the croissants cost?
Every now and then Zio Rocco surprises the web with his limited edition cornetti, such as the most famous O’ Miraculo, dedicated to San Gennaro, sold for 25 euros each.
Another exclusive croissant was the Magma, sold for 100 euros, also a limited edition and with fine ingredients.
For more common croissants, prices varied between 2.30 and 6.30 euros depending on the type and filling. For example, sugar-free puff pastry croissants with various flavors (gianduia, pistachio, custard, apricot, dark chocolate, etc.) generally cost 2.80 euros, while some more elaborate versions with special doughs go up to about 5.80 to 6.30 euros. Gluten-free brioche costs less than 4 euros.