In 1961, GS opened its first historic supermarket in Rome (in the former cafeteria of the Olympic Village); 49 years later, in 2010, the brand ceased to exist, being permanently phased out to make way for the French chain Carrefour
The landscape of large-scale retail in Italy is experiencing an unexpected “return to the past.” About fifteen years after its definitive disappearance, the historic GS (Generale Supermercati) brand is pr...