The non-food discount chain Action continues its expansion across Italy and, at the same time, is preparing for the arrival of summer temperatures with a targeted strategy. The developments at the end of May 2026 concern both the expansion of the physical retail network in the capital and a summer promotion.
The new brick-and-mortar store in Rome’s Cinecittà
Starting Thursday, May 28, 2026, Action will open a new store inside the Cinecittà Due Shopping Center (Viale Palmiro Togliatti, 2). This opening marks an important milestone: it is the 12th store in the province of Rome and the 230th nationwide.
The store covers an area of nearly 900 square meters and has led to the hiring of a team of 22 new employees. It will be open every day of the week with continuous hours, from 8:45 a.m. to 9:00 p.m. Customers will find the brand’s classic formula: a catalog of 6,000 items divided into 14 product categories (from DIY to household goods). Stock turnover is rapid, with 150 new arrivals every week, and prices remain ultra-competitive (two-thirds of the catalog costs less than 2 euros).
Action’s offers
Coinciding perfectly with weather forecasts predicting imminent highs of 32 degrees, Action has launched an offer designed to cool down the days for the little ones.
This small inflatable pool (available in the toy department) is designed to keep babies and toddlers cool and entertained outdoors during the summer season. It is decorated with cute exotic animals and comes with an emergency repair kit to fix any punctures.
How big is it? 122 cm in diameter and 25 cm in height. Price: €3.49 ( currently on sale with a 27% discount off the original price).
There are new offers every week, and with summer approaching, you’ll find sunscreen and beach kits.
