Rome is confirmed as strategic for lifestyle and trend chains: the new and highly anticipated Heikos location at RomaEst shopping center (South Entrance, Floor 2) is inaugurated today, Friday, Nov. 21, at 10 a.m. This is the seventh store in Italy and the fourth in the Capital, following successes in Via Tuscolana, Euroma2 and Porta di Roma.
What Heikos sells
The new store in RomaEst is the largest in the Heikos network, with an area of about 280 square meters, and is destined to become the reference point for the young public in search of cool, trendy and kawaii-designed products.
Heikos is not just a store, but a real showcase of the latest fashions coming from Asia and Europe. On the shelves, customers will find a vast assortment of more than 3,000 references, ranging from home and personal care (lots of face masks of all kinds) to hi-tech accessories and fun toys. There will be no shortage of Christmas area, with constructions reproducing the Christmas village.
Products on the shelves
Here are the categories:
- Blind Boxes and Collectible Gadgets: Space for blind boxes, the surprise boxes containing mysterious characters and toys perfect for collectors. There is no shortage of plush and construction sets with the licenses of the moment.
- Beauty and Skincare: An area dedicated to beauty with an impressive amount of face masks and skincare tools in line with the latest Korean and Asian trends.
- Exotic Drinks and Snacks: For those who love culinary novelties, the store offers a selection of drinks and snacks unobtainable elsewhere in Italy, perfect for a different snack.
- Exclusive Collaborations (Disney, One Piece, Stranger Things, Harry Potter, etc.).
An example? Home accessories and gadgets related to beloved brands, such as the Dermogogone pillow, which combines utility and pop design.
Fabio Xu, legal representative of Heikos, commented on the success of the formula:“After the great enthusiasm that brought 50,000 admissions per month to our stores in Euroma2 and Porta di Roma, we are convinced that the new store in RomaEst will also be received by the Roman public with the same interest and enthusiasm.”
The new store is open every day of the week, from 10 a.m. to 9 p.m., ready to welcome all trend-setters in the Capital.