Pop Mart is a leading global art toy and pop culture company focused on selling artist toys and collectibles. It mainly sells vinyl figurines and collectible figures created in collaboration with international designers and artists (such as Molly, Skullpanda, Labubu, Dimoo, Pucky, etc.).
What Pop Mart sells
The POP MART phenomenon is based on blind boxes: customers buy a small box without knowing which character from the series they will find inside, making the purchase an exciting experience and encouraging collecting. The store will be located in a central, high-traffic area near Piazza del Popolo. This is the second official store in Italy, following the opening in Milan.
The brand aims to inspire and celebrate the everyday through art and play, creating a strong community of fans who follow new thematic releases and collaborations. Among the most beloved characters:
- Labubu: A monster with serrated teeth and pointed ears
- Molly: A little girl with emerald eyes and a pouty mouth, by Kenny Wong.
- Dimoo: A child with cloud-shaped hair, created by Ayan Deng.
Labubu was created by Kasing Lung, an illustrator and toy designer born in Hong Kong and raised in the Netherlands. The real breakthrough for the character came in 2019, when he collaborated with POP MART, which turned Labubu into a global phenomenon distributed through the blind box mechanism.
For Mini-Figures (Standard Blind Box), the price of a single box, for example for Labubu’s “The Monsters” series, averages between €15 and €30 in official sales channels or online. Larger figures cost more.
Here are the main details
Opening Date: Thursday, November 27, 2025 at 10 a.m.
Address: Via del Corso 511, Rome.