“Fragolandia,” the first restaurant entirely dedicated to strawberries, has opened its doors in Rome, bringing to the city a vertical street food concept that is already very popular in Spain. Located in the Tuscolana neighborhood, specifically at Via Statilio Ottato 14, the restaurant is open every day from 3:00 p.m.
Fragolandia has launched a special initiative valid through August 31, 2026. The idea, which aims to transform the restaurant into an “observatory of love,” is simple and romantic: couples who arrive at the entrance and share a “strawberry kiss” (passing the fruit between their lips, as in *Il tempo delle mele*) and post the photo on social media while tagging the brand don’t pay and receive a complimentary personalized dessert.
The Fragolandia Menu
The space has been designed to be welcoming and highly “Instagrammable,” featuring neon signs and an iconic selfie mirror framed by clouds with the tagline “My head’s in the strawberries.”
At Fragolandia, the star of the show is the product: only fresh, large, juicy, and 100% Italian strawberries are used. Customers can create their own custom cup by choosing from a wide variety of options. The small cup costs €4.50 (strawberries plus cream, toppings not included). For no extra charge, you can add Oreos, Lotus cookies, coconut, marshmallows, Smarties, or whipped cream. For an additional €0.50, you can add chopped nuts (hazelnut or pistachio) and Nestlé Cioccoriso (Galak, Milk, or Dark). For an extra €1.00, you can enhance your cup with whole snacks such as Bounty, Galak Wafers, Twix, Kit Kat, Kinder Bueno White, Lotus Biscoff, or Plasmon.
The latest addition is the“Dubai Chocolate,” a Dubai-style sundae topped with milk chocolate, pistachio chocolate, crispy kadaif, and chopped pistachios. This special sundae is priced at €9.00 for the small size and €12.00 for the medium size.
There is a carefully curated selection for people with celiac disease that includes various guaranteed options such as pistachio and whipped cream.
