For the first time ever, e-commerce giant Amazon is bringing the Black Friday experience from digital to the historic heart of Rome. From Nov. 25-30, the Amazon Black Friday Domus, an exclusive “contemporary home” designed to celebrate the most anticipated week of discounts of the year and help customers find the perfect gifts for Christmas, opens at 81 Via del Babuino, among the streets of the Trident.
How to access the Amazon store in Rome
The event runs concurrently with Black Friday online at Amazon.co.uk (active Nov. 20 through Dec. 1), offering more than one million deals. But here, in the heart of the Capital, the experience is physical, tactile and incredibly convenient.
The big news for shoppers is the promise of deals for all budgets. Not only will the Domus host the best deals available online, but it will present an area entirely dedicated to those who want to maximize savings: the Amazon Haul.
In this corner, you will be able to discover a selection of thousands of lifestyle, fashion and home products at ultra-cheap prices, with items costing less than €20, most under €10, and some starting at just €1! A unique opportunity to stock up on gadgets and gifts without emptying your wallet.
In addition, the display is structured by price categories:
- Gift ideas under 20€.
- Proposals up to 60€ and 100€.
💄 From AI Beauty to the Gaming Area.
A visit to the Domus is a thematic journey combining shopping and technology:
- Beauty & Armocromy: in collaboration with L’Oréal, a beauty experience hub has been created where make-up artists and hairstylists offer personalized consultations. In addition, Samsung is offering a #GalaxyAI corner with armochromia analysis and testing of the 200MP camera.
- Gaming and New Consoles: a must-see area for fans: Nintendo provides stations to preview key titles on the new Nintendo Switch 2 console, including Mario Kart World and Pokémon Legends: Z-A.
- Bookstore and Literary Café: a cozy lounge celebrates Amazon’s 15 years in Italy in the cultural sector. Meetings with prominent authors such as Oscar Farinetti and geopolitics expert Dario Fabbri will be held here.
🛒 Useful Information.
Admission to the Amazon Black Friday Domus is free and the event will be open to the public from November 25 to 30. A priority skip-the-line lane has been provided: just show your Telepass App login screen or Grab&Go order confirmation to gain quick access and start bargain hunting.
Dates: November 25-30. Open Tuesday, Nov. 25: 3 p.m. to 8 p.m. Wednesday, Nov. 26: 11 a.m. to 6 p.m. Thursday through Sunday: 11 a.m. to 8 p.m.