You know that automatic gesture you do every morning when you get your coffee at the café? You open the sugar packet, pour it into the espresso, and turn the teaspoon over. There, forget it.
If you find yourself passing through the historic Via Merulana, between the Monti and Esquilino districts, there is a place that is rewriting the rules of Roman breakfast. It’s called Panella, an institution founded in 1929 that today has become the benchmark for those looking for something “different.”
Here, coffee is not a simple beverage, but a sensory ritual involving a thick, yellow, fragrant cream that has only one name: zabaglione.
To enter Panella’s is to be overwhelmed by the smell of freshly baked bread, but it is at the counter that the real magic happens that will make you say goodbye to the usual sugar forever.
The secret of the Capital’s most velvety coffee
Let’s come to the undisputed star, the one that is driving social media and the palates of half the city crazy: the Coffee with Eggnog Cream. Don’t call it simply coffee, that would be reductive. It is a small masterpiece of gastronomic engineering.
Here’s how it works: espresso, expertly extracted, is served with a generous spoonful of artisanal zabaglione crema. This crema is thick, velvety and has that barely noticeable alcoholic note that enhances the bitterness of the coffee without overpowering it.
When you dip it into your glass, the crema doesn’t melt right away, but creates a golden layer that you have to “dig into” with your teaspoon.
It is a “food-porn” experience at the highest level, perfect for those looking for that unique detail to share or, better yet, to enjoy in peace before starting the day.
The art of bread on Via Merulana: why Panella is an institution in Rome

But who is behind this mouth-watering invention? You can’t say you really know Rome if you’ve never crossed Panella’s threshold.
Founded almost a century ago, this store is a temple of craftsmanship . The current management has been able to pass on the love of select flours and slow rising, transforming a simple bakery into a taste boutiquefamous throughout Italy.
Not only that, Panella has been able to intercept the desire of us Romans (and discerning tourists) to rediscover the quality of yesteryear in a modern, vibrant environment.
It is not just a place to buy bread for dinner; it is a space where every product, from the hand-pulled breadstick to the bread sculpture in the window, tells a story of passion.
If you are looking for authenticity in Rome, away from the usual commercial routes, this is your safe haven.
Breakfast or Aperitivo? What to order at Panella’s (besides coffee)

If you think Panella is just coffee and bread, prepare to think again. The counter is an explosion of colors and scents that will put you on a serious edge: you’ll want to taste everything.
The red “scrocchiarella” pizza and artisanal croissants
If you are a lover of the Roman tradition, their red pizza is a moral obligation.
It’s thin, crispy (the famous “scrocchiarella“) and topped with a fresh tomato that tastes like summer all year round.
For breakfast, on the other hand, I suggest you go for the artisanal croissants or Pain au Chocolat: a buttery pastry that flakes between your fingers, revealing a heart of dark chocolate that will warm your heart.
Arancini and rustics: the savory snack you don’t expect
Craving a tasty mid-morning snack or for a quick lunch? Panella’s arancini are little treasure chests of flavor, with a golden breading that hides creative or traditionally Sicilian-related fillings.
Puff pastry rustici also deserve a mention: always fresh, fragrant and perfect for a savory break that never disappoints.
How to live the Panella experience: schedules and secrets to avoid the crowds

Going to Panella’s is a pleasure, but doing it at the right time is an art.
Because it is a popular spot, it can be very crowded on weekends and during peak breakfast hours.
My advice? If you can, go there around 10:30 a.m.: Office-goers have already passed by, and you can enjoy your coffee with eggnog creme with more peace of mind.
Here is the practical information to organize your “gourmet mission.”
📍 Address: Via Merulana, 54 – Rome (Esquilino/Monti area).
⏰ Hours: they are open every day, from 07:00 to 22:00.
🌾Specialties: they have a wide selection of fresh produce and Gluten Free options.
📞 Contact: tel. 06/4872344 – prenotazioni@panellaroma.com.
Don’t forget to check out the bread sculptures in the window; they are true works of art that change periodically!
