The exhibition “A Journey into the World of Nutella® for its 60th Anniversary” will be held at MAXXI – National Museum of XXI Century Arts in Rome from December 20, 2024 to April 20, 2025. The exhibition celebrates the history of the iconic Italian spreadable cream, tracing the milestones of its development, from the creation of the ancestor “Pasta Gianduja” in 1946 by Pietro Ferrero, to the Nutella® we know today.
What to expect from the Nutella exhibition
If you’re a Nutella lover, here’s what to expect at MAXXI:
- Immersive exhibition path: The exhibition is developed in a layout that recalls the spreadability of the cream and is inspired by a large square, a symbol of meeting and sharing, central themes in the history of Nutella®
- Interactivity and sensory engagement: Visitors can immerse themselves in the product’s history through sensory and interactive experiences, leaving a personal trace to create moments of shared joy
- Wallpaper dedicated to fans: A large mural created by artist Francesca Gastone celebrates Nutella® fans, combining historical photographs and archival materials with analog and digital techniques
Hours and Prices.
Opening hours: Tuesday through Sunday, 11 a.m. to 7 p.m. Closed Mondays. From December 24 to January 6, the museum will be open every day except December 25.
Tickets cost: Full €15 at the ticket office, €14 online. Reduced: €12 at the ticket office, €11 online (for young people aged 18 to 25 and under, groups of at least 15 people and other specific categories). Free: Under 18, disabled with accompanying person, accredited journalists and other categories (see official website for details).
MAXXI – Via Guido Reni, 4/A, Rome.