According to FanPage.it, the Swedish giant’s Via Tuscolana store will close its doors for good in May 2026. The store, which offers collections for women, men, and children, opened in October 2013.
Why is the Via Tuscolana store closing?
The physical retail landscape continues to shrink under pressurefrom e-commerce and Asian competition. Swedish giant H&M has announced a global downsizing plan that calls for the closure of 160 stores by 2026 (source: Fanpage). Behind the restructuring is also a 10% drop in revenue in the first quarter.
The news has a direct impact on the Italian market, particularly in the capital. The historic store on Via Tuscolana in Rome is scheduled to close on May 10, a decision that puts the job security of 17 permanent employees at risk. While the shutters are coming down in Rome, the group’s strategy for Italy appears to be polarized. The stores in Bari and Conegliano (Treviso) will undergo restructuring, a sign that the company intends to maintain and strengthen the locations deemed most strategic.
Meanwhile, labor organizations are pushing for greater contractual stability, criticizing the widespread use of on-call labor.
Decisions affecting the group’s other brands
The austerity plan does not spare the satellite brands. For & Other Stories, H&M has decided to centralize creative operations by moving the headquarters from Paris to Stockholm. This move would entail the closure of the French offices and the loss of jobs for about 30 highly specialized professionals, according to Fanpage.it. In fact, the H&M group includes brands such as Other Stories, COS, Monki, Weekday, and Cheap Monday.
