“Art of Play” is an immersive and interactive exhibition held in Rome, at the Pratibus District (Viale Angelico 52), through May 25, 2025. The event celebrates the importance of play in everyday life, offering an experience suitable for all ages.
The exhibition includes 16 installations that stimulate creativity and imagination. Among them are:
- RainbowLand: A world of pinwheels, rainbows and soap bubbles
- Spectrum: A kaleidoscope of lights and colors
- Hello Kitty World: An area dedicated to the iconic Hello Kitty, with attractions such as a secret karaoke and the Hello Kitty Café
- Brick World: Spaces for creative construction with colorful bricks
- Arcade: A nostalgic trip to the video game arcades of the 1980s.
Visiting time is estimated at 60 to 90 minutes.
Hello Kitty World
The World of Hello Kitty is one of the main attractions of the Art of Play exhibition in Rome. This section celebrates the 50th anniversary of the famous Sanrio character, offering an immersive and interactive experience that aims to enchant visitors of all ages.
The main attractions of the World of Hello Kitty are:
- Sweet Bedroom: A recreation of Hello Kitty’s bedroom, decorated with details that reflect her lively and fresh personality. Each element tells something about her passions and kawaii world.
- Karaoke Secret Room: A tribute to Japanese pop culture, where visitors can enjoy singing in an interactive environment.
- Japanese Garden: An area inspired by Japanese tradition, inviting visitors to immerse themselves in the serenity and beauty typical of Japanese landscapes.
- Hello Kitty Café: A pastel-colored café that offers themed desserts and drinks, making the experience even more memorable. Here you can enjoy customized products and organize birthdays and private events, with packages that include access to the Hello Kitty Café.
Reviews
The exhibit so far gets a 4.7/5 star rating on Google and several positive comments from visitors. For example, Margherita writes, “But it’s wonderful, a carefree and beautiful morning! It’s back to being a little girl, Hello Kitty, the dollhouse, the bubbles, the bar…. all pink, all sweet, really beautifulooo! I didn’t think I would be so amazed in a positive way!”
Francis also recommends this experience in Rome: “If you want to spend a fun-filled afternoon with your kids, or not, this is the place you are looking for. Lots of themed rooms dedicated to all the most iconic games ever. From giant legos to the biggest ball pool you’ve ever seen, you won’t regret it!”
Practical information
- Hours: Open from 11 a.m. to 8 p.m. (Friday and Saturday until 9 p.m.; Sunday until 8 p.m.).
- Prices:
- Full tickets from €17.90
- Free admission for children up to age 3
“Art of Play” offers an emotional journey that awakens the inner child in visitors, making it ideal for families, groups of friends or anyone who wants to immerse themselves in a world of creativity and fun.