A wooden shoe tree with the brand name engraved on the bottom: 34 euros. A decorative dog collar: 45. And even a gun holster with the Gucci logo. These are items from the Gucci estate in Rome—Aldo Gucci’s villa in Camilluccia, which was put up for sale by his heirs for 15 million and then marked down to 11.5.
For the past few days, they’ve been arriving by the truckload at the flea market at 178 Viale Somalia, a five-minute walk from the Libia metro station.
Behind the sale of Gucci memorabilia at the flea market lies a phone call.
The caller was Alessandro Gucci, a descendant of the dynasty, while the villa—long listed among the celebrity homes for sale in Rome—appears to have found a buyer.
The store operates on a consignment basis, so the proceeds go back to the family.
Nightstands, clothes, and goblets with deer motifs: what’s left on the shelves (and what’s already gone)
A green-lacquered nightstand (112 euros), a planner (40), and a picture frame without glass (67) have already changed hands. Chairs, tables, sideboards, vintage bags, sweatshirts, and clothes have also arrived on the shelves, along with a leather Tripoli chair and a set of three wine glasses decorated with deer.
On Facebook, under the photos of the store, some comment, “Nothing special.” After all, the Gucci family home was one of understated luxury, a far cry from the ostentation of *House of Gucci*.
The flea market on Viale Somalia isn’t just any old secondhand shop
You’d expect an international auction from one of Rome’s most expensive villas. The store on Viale Somalia, however, is no ordinary shop: on its website, it bills itself as “the brightest and most dazzling flea market in Italy,” with 1,100 square meters of display space.
Among the items on these shelves is also an edition of *Pinocchio* written and hand-painted by the artist Marcello Jori, of which only 199 copies were produced.
Today, the display window also features a vintage Ginori dinner service worth over 1,000 euros and a Murano coin tray attributed to Flavio Poli.
And that’s not all: the villa is still being cleared out
The removal of items from the villa is still underway. On Facebook, the store explained that the photos posted so far show only a small portion of the furniture.
If you stop by 178 Viale Somalia, go early: the cheapest items don’t last long. And keep an eye on the store’s Facebook page, where photos of the items from the villa are posted as they become available.
