From October 15 to 18, 2026, the capital will host the first edition of GranMotori, an international event officially announced in collaboration with Fever, the global leader in live experience discovery. This event promises to blend motorsport with art, design, visual culture, and the iconic Italian lifestyle, offering the public a four-day immersive experience.
What is GranMotori and what does it offer?
The beating heart of the event will be the historic and picturesque Tenuta Fiorano, with an event taking place primarily in an open-air setting. GranMotori will not be just another auto show. Participants will be able to immerse themselves in an environment that offers them the opportunity to:
- admire over 600 vehicles distributed across themed areas
- watch track races and stunt shows
- meet internationally renowned drivers and collectors
A four-day narrative journey
The four days of the festival will follow a unique narrative journey, designed to engage various facets of automotive culture.
October 15 – “Cinema, Passion, and La Dolce Vita”: the festival will open by celebrating the Italian imagination, offering a total immersion in the aesthetics, visual culture, and iconography of motors as symbols of our country’s style and identity.
October 16 – “Female & Perspective”: a day entirely dedicated to the evolution of the sector, which will give significant space to female perspectives, new voices, young talents, and the new languages that are redefining automotive culture.
October 17 – “Design & Supercars”: the moment of peak emotional and visual intensity, where the absolute stars will be extraordinary performances, Italian design, and the most iconic cars from history and the contemporary era.
October 18 – “Racing & Performance”: the final day will be all about collective participation, dedicated to clubs, racing heritage, and the general public, transforming the passion for speed into a community experience.
