Rome is getting ready to become the true capital of glamour. If you love skincare, makeup, and the latest technological innovations, mark these dates on your calendar: from June 26 to 28, 2026, the Porta di Roma Shopping Center will host the grand finale of “Beauty on Tour 2.0.” After bringing color to the city’s streets (with a special stop already scheduled for June 20 on Via di Donna Olimpia), the iconic Beauty Bus is ready to welcome all enthusiasts for a weekend dedicated to wellness.
What the event has in store and how to participate
The event promises a 360-degree experience, where cosmetics and Smart Innovation blend seamlessly. Step aboard the bus, conveniently located in the plaza outside the South entrance, and undergo a real-time skin analysis. You’ll discover your skin’s hydration level, texture, and tone, and be able to try out new looks thanks to interactive technology.
There will also be a space dedicated to men: the grooming experience will offer tailored advice on beard and hair styling.
Inside the mall, on Level 0, the Beauty Lounge will be the beating heart of the event. Between express touch-ups and self-makeup sessions focused on the perfect “glow & summer looks,” you’ll have the opportunity to consult with true industry experts.
The stage will host talks and masterclasses featuring dermatologist Dr. Pucci Romano, beloved beauty creators such as Alessandro Albero, Eleonora Faraone, and Sonia Petrecca, alongside professionals from iconic brands including MAC, Lush, Yves Rocher, and Bottega Verde.
And to beat the summer heat? A cool relaxation area awaits you, featuring Sherbet’s delicious sorbets. Participation in this three-day full immersion in beauty is free. Simply downloadthe official io&portadiroma app on your smartphone to get free access to the experiences, which run from 10:00 a.m. to 1:00 p.m. and from 3:00 p.m. to 8:00 p. m.
