Have you ever dreamed of waking up in the heart of “La Dolce Vita,” surrounded by luxury so exclusive that it seems like something out of a Hollywood movie? Well, that dream has just come true, but be prepared because the bill could make your head spin. The capital has just welcomed one of the most talked-about establishments in recent years: the Nobu Hotel Roma.
And do you know who is the man behind this million-dollar operation? None other than cinema legend Robert De Niro. The Oscar-winning actor, together with world-renowned chef Nobu Matsuhisa and producer Meir Teper, chose Rome to inaugurate the chain’s first Italian location, transforming a piece of the city’s history into a refuge for the super-rich.
The rebirth of Via Veneto: De Niro invests $135 million in the heart of Rome
Photo: hoteles.com
This is not a simple renovation, but a true urban renaissance. Approximately €135 million has been invested to transform the former Grand Hotel on Via Veneto into a new temple of exclusivity.
De Niro did not choose Rome by chance: the actor has a visceral connection with our city and has admitted to having stayed in this very building many times before deciding to become its ‘landlord’.
The restyling work, entrusted to the renowned Rockwell Group, has combined two 19th-century buildings to create a space where Japanese minimalism meets marble and Roman majesty.
If you stop by number 155, you will immediately notice that the atmosphere has changed: it is not just a hotel, it is an entity that vibrates with international energy, perfect for those who, like you, love to discover the places that define the new face of the city.
Over €2,000 per night: the Sakura Suite is a refuge for VIPs
Let’s be clear: sleeping here is a privilege for the few, but dreaming costs nothing. If you’re wondering how much it costs to spend a night under the same roof as Robert De Niro, get ready. Prices for a classic room start at around €995, but the real “WOW” experience is in the suites.
The Sakura Suite, the jewel in the crown, can cost over €2,239 per night. What do you get for this price? A breathtaking view overlooking Via Veneto and Via Sicilia, a private lounge where you can sip premium sake, and a Carrara marble bathroom that feels like a private spa.
The 117 rooms have been designed as serene retreats, using natural materials such as wood and stone to create an oasis of peace amid the chaos of the capital. It’s the perfect place if you’re looking for an experience that goes beyond a simple stay: it’s a plunge into the purest contemporary luxury.
Not just rooms: Nobu Matsuhisa’s sushi empire
If the hotel is the body, the restaurant is the soul of this project. Nobu Restaurant Rome has already become the place to eat.
Here, chef Nobu Matsuhisa has brought his legendary dishes, the ones that have changed fusion cuisine forever on a global level. Have you ever tried the famous Black Cod Miso or the yellowtail with jalapeño? These are dishes that have a story to tell and that you can now enjoy in the heart of Rome.
Not only that, but the chef has promised to incorporate excellent local ingredients. Perhaps we will soon see signature sushi paired with white truffles or recipes that blend Japanese technique with the quality of Italian products.
You can dine in the main dining room or, for a more authentic and engaging experience, sit at the sushi bar and watch the masters at work. But remember: the waiting list is long, so get there early!
From De Niro’s passion to global success: the secret of the Nobu brand
It all started thirty years ago with a chance encounter between an actor who loved good food and a chef who knew how to cook it. Robert De Niro was so impressed by Nobu Matsuhisa’s cuisine that he convinced him to create a brand together. Today, Nobu Hospitality is an empire of 57 restaurants and 46 hotels around the world.
During the inauguration in Rome, celebrated with the evocative Japanese ceremony of Kagami Biraki (the opening of the sake barrel), De Niro reiterated the brand’s philosophy: it is not just about extreme luxury, but about creating a sense of belonging.
The goal is to make every guest feel like part of a big family, surrounded by beauty and uncompromising quality.
Practical information for visiting the Nobu Hotel in Rome
If you are curious to see this new temple of luxury up close or want to book a table for a special evening, here are the details you need:
📍 Address: Via Vittorio Veneto 155, 00187 Rome (RM).
🏨 Location: On the corner of Via Veneto and Via Sicilia.
💆🏻 Exclusive services: Full-service spa, state-of-the-art fitness center, and a beautiful panoramic terrace.
🍣 Restaurant: Nobu Restaurant Rome (advance reservations are recommended).
✨ Interesting fact: The hotel has a three-bedroom “Nobu Villa” for those seeking maximum privacy.