Rome wakes up to a novelty that will not leave pastry lovers indifferent: Iginio Massari has launched 15 new interpretations of brioche and croissants, a collection that promises to rewrite the morning ritual of Romans.
The news has been greeted as a gastronomic event: in few places in the world, in fact, does an internationally renowned pastry chef decide to simultaneously renew his entire viennoiserie, introducing novel flavors and surprising shapes.
The words of Italy’s most beloved master pastry chef
“Breakfast is the first act of pleasure of the day,” said Massari, explaining that behind these novelties there is not only creativity, but a long technical work. The goal: to achieve light doughs, perfect leavening and innovative textures that go with unexpected fillings.
Iginio Massari’s 15 new brioches to be tasted in Rome.
The new proposals do not replace the great classics-such as the Italian-style cornetto or the creamy Venetian-but stand alongside them, creating a collection of leavened pastries that combines tradition and surprise.
Here are some of the most anticipated creations:
- Croissant bic olor: two-color dough, scenic and crispy.
- Pain au Chocolat bicolor: two-tone pastry with a chocolate heart.
- Fresh raspberry and mascarpone red bundle: the dessert that combines freshness and creaminess.
- Cream Parisienne: soft, elegant, with a French breath.
- Pain Suisse: filled with cream and raisins, revisited in a lighter key.
- Gianduja ring: unusual shape, intense taste.
- Strawberry fruit baskets: brioche that welcomes fresh fruit.
- Coffee fruit baskets: variation with a strong taste.
- Pistachio and raspberry brioche: chromatic and aromatic contrasts.
The remaining interpretations complete a journey that alternates sweetness, acidity and lightness.
Now Rome will be on a par with Paris and Vienna in breakfast offerings.
Many will ask: why so much hype around brioche? The reason is simple: rarely does a master pastry chef like Iginio Massari decide to renew his offerings so radically. This is not a marketing operation, but a true gastronomic quest.
Unlike other iconic breakfast cities – from Paris to Vienna – here each new proposal is conceived as a “technical manifesto”: every pastry, every cream, every dough tells a balance between rigor and imagination, the result of years of refinement.
Not only croissants and croissants: the other novelties at Galleria Iginio Massari
Alongside the new viennoiserie, Massari’s boutiques, including the one in Rome, also debut a Tarte Tatin made with two varieties of apples, designed to enhance contrasts of acidity and sweetness.
When and where to enjoy Iginio Massari’s 15 new creations in Rome
The fifteen new brioches are already available in “Iginio Massari Alta Pasticceria” pastry shops, including the Rome boutique in Galleria Alberto Sordi.
If you want to try them, don’t waste time: as they are newly launched novelties, availability may vary and some flavors are likely to sell out quickly.
📍 Where: Galleria Iginio Massari in Galleria Alberto Sordi, 00187 Rome
🕐 Hours:
- Monday – Thursday: 8:00 a.m. – 7:30 p.m,
- Friday 8:00 a.m. – 8:00 p.m,
- Saturday: 8:30 a.m. – 8:00 p.m,
- Sunday 9:00 a.m. – 8:00 p.m.